When my friends at the marketing agency Revolution Strategy planned an integrated campaign to support the objectives of the New Brunswick Nurses Union (NBNU), they knew they wanted online materials to support the TV creative and allow interested New Brunswickers to get to know the amazing nurses behind the short TV ads a little more intimately. Working with a producer from Revolution, I filmed and edited together short interviews with many of the nurses appearing in the TV commercials to provide a bit more context and detail on each nurse featured in the TV ad. The videos lived on Youtube and on the NBNU website. This is just one example.
Role: Director of Photography, Editor